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Creative Studio includes two copy and localization tools that keep your creative assets on-brand as they move across platforms and markets: Captions for social-ready post copy and Localize for multi-language adaptation.

Captions — how do you generate platform-aware copy?

The Captions node generates polished post copy tailored to the platform and tone of your campaign. It reads from your creative context — product, brand identity, and brief — to produce copy you can use or refine immediately.
Conversational, emoji-friendly, hashtag-rich copy optimized for feed posts and Reels captions. Tone defaults to engaging and aspirational.

Generating captions via MCP

Captions are available programmatically through the generate_caption tool in the ElarisLabs MCP integration.

Localize — how do you adapt creatives for multiple markets?

The Localize node adapts your creative copy and assets for additional languages and regional markets, keeping visual identity and brand guidelines intact throughout the process.

Supported locales

The app UI supports the following locales:

English

en

Arabic

ar

Japanese

ja

Spanish

es

French

fr

German

de

Chinese

zh

More

Additional locales available

How does localization stay on-brand?

Pair Localize with your brand’s identity guidelines so tone-of-voice, terminology, and visual hierarchy carry through into localized assets. Set up your guidelines under Brand identity.
Arabic (ar) and other right-to-left locales automatically adjust text direction and layout alignment in exported assets.
Localized copy is always editable before export. Review translations in the Localize panel and make inline corrections without re-running the full generation.
Run Localize after finalizating your master creative and captions in English. This ensures the source content is stable before spawning localized variants.

What’s next?

Brand identity

Configure guidelines that inform localization

Brand pack

Export localized assets in every required size

Scheduler

Publish localized posts to multiple markets