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Every campaign starts by selecting a mode. The mode determines what inputs you provide and what the wizard produces. Pick the one that best matches your current creative assets and output goal.
Best for: Exploration, ideation, and briefs where you don’t yet have product photography or brand assets.The pipeline generates all visuals from your brief and the Brand Strategist’s guidelines. No uploads required.
Start here when you’re early in the creative process. Once you have hero product shots, rerun the campaign in with-assets mode to ground the visuals in real imagery.

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Which mode should I use?

Use AI-only. The pipeline generates everything from your brief and brand guidelines. Once you have real assets, rerun in with-assets mode to ground the visuals.
Use moodboard. It produces visual direction boards at a lower credit cost, so you can align on creative direction early without committing to full generation.
Use video mode. For URL-driven product videos, consider URL to Video instead — it’s faster for single-product storytelling.
Use ad-template mode. Magic Layers let you maintain consistent frames while swapping product imagery and copy across the full set.