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Brand onboarding gets your brand into Elaris in under two minutes. Paste your website URL and Elaris extracts your visual identity automatically. You can refine everything afterward.

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How do I create a brand?

1

Paste your website URL

Enter your primary marketing or brand site (e.g. https://yourbrand.com). Elaris’s scraper fetches your homepage and key brand pages to extract identity signals.
2

Review the scraped identity

Confirm the extracted results:
  • Logos — primary, secondary, and icon variants
  • Colors — primary palette and neutrals
  • Fonts — heading and body typefaces
  • Positioning — tagline and brand voice captured from copy
Edit any field that doesn’t look right before proceeding.
3

Connect accounts (optional)

Link social accounts for Scheduler and ad accounts for Insights during setup. You can also skip this and connect accounts later from Brand Identity.Supported connections:
  • Social: Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Snapchat
  • Ads: Meta, TikTok Ads, Snapchat Ads
4

Save the brand

Click Save. Your brand appears in your workspace brand list and becomes available across Brand Identity, Studio, Campaigns, and Scheduler.
Everything extracted during onboarding can be edited at any time. Go to Brand Identity → Info to update logos, colors, fonts, or guidelines.

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What does the scraper extract?

The scraper identifies SVG and PNG logos embedded in your site’s header, footer, and meta tags. It captures light and dark variants where available.
Primary brand colors are pulled from CSS custom properties, inline styles, and commonly used hex/RGB values across your pages. Up to 6 palette colors are extracted.
Font families loaded via Google Fonts, Adobe Fonts, or @font-face declarations are detected and stored. Heading and body font roles are inferred from usage frequency.
Hero headlines, meta descriptions, and tagline text are captured to seed your brand’s voice and messaging guidelines.
If your website uses a staging URL or is behind auth, provide a publicly accessible version for the best scrape results.

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What happens after onboarding?

Once your brand is created, it’s available everywhere in Elaris:

Brand Identity

Edit logos, colors, fonts, and access your asset library

Studio brand packs

Apply your brand automatically to Studio templates and compositions

Campaigns

Create ad campaigns tied to this brand

Insights

View paid ad performance for connected ad accounts